Boat shows play an important role in the boating industry. The boating industry relies on consumer preferences, behavior and decision-making. Boat shows provide an opportunity for the general public to understand the products and the services that the industry offers.

With a bevy of shows coming up, its important to keep the focus.

Upcoming Shows

Miami Show 02/15/23 – 02/19/23 Miami, Florida

Miami Yacht Show 02/15/23 – 02/19/23 Miami, Florida

Orlando Show 03/17/23 – 03/19/23 Orlando, Florida

Palm Beach Marine Flea Market and Boat Show 02/11/23 – 02/12/23 West Palm Beach, Florida

Sarasota Suncoast Show 04/21/23 – 04/23/23 Sarasota, Florida

Sunnyland Antique Boat Festival 03/24/23 – 03/26/23 Tavares, Florida

As customers, we want and need to compare products. There is no other market place where exhibitors can show their full potential and distinguish themselves. For people in general, it is important to feel and experience things in order to come to a clear decision.

These shows are an industry in itself. The National Marine Manufacturers Association (NMMA) is currently the “world’s leading producer of consumer boat and sport shows, managing more than twenty shows in the largest cities in the U.S.” The NMMA was formed in 1979, but traces back its roots to 1904 when the National Association of Engine and Boat Manufacturers of New York was founded.

These organizations and the growth and success in staging boat shows, prove how shows are important, not only for consumers, but also for the industry players.

“Boat shows exist to sell product and to promote the boating lifestyle.” The average boat dealer sells between 30 to 50 percent of their annual volume as a result of these shows. People shop an average of four to six dealers or manufacturers while at a boat show. It is a very efficient use of their time when in the market to buy a boat.”

During the economic downturn, boats, engines and accessories sold at boat shows. Those who attended boat shows during that time were interested in buying a boat and were quality leads for dealers and manufacturers.

A change in the themes and marketing plans of boat shows also manifested after the GFC. “Boating shows that have reinvented themselves have become places of entertainment, fun, experience, and of course, a well-sorted arrangement of new products were strong drivers for the industry,” The boat shows had to become partners with the industry, provide service, create visitor potentials, and prove themselves trustworthy while leading the industry.