2025 was a transformative year for boating, marked by rapid growth in electric propulsion, smarter onboard technology, and shifting buyer behavior driven by economic pressures and sustainability concerns. The industry expanded globally, with electric and hybrid boats becoming mainstream and used‑boat sales dominating the market.

Boating in 2025

Electrification Became the Star

• Electric and hybrid boats surged in popularity, driven by sustainability and better battery tech.
• Major manufacturers like Brunswick and Groupe Beneteau leaned heavily into electric and hybrid models to meet eco‑conscious demand.
• Electric outboards also gained traction, especially for tenders and small vessels, supported by brands like TEMO expanding into the U.S. market.

Market Growth Despite Economic Headwinds

• The global recreational boating market continued to grow, projected to reach $35 billion by 2027.
• Outboard engines remained dominant, representing over 80% of marine export value by 2024 and continuing strong growth into 2025.
• Rising interest rates (boat loans nearing 7.8% in 2025) pushed many buyers toward used boats, which made up ~70% of all sales.

Tech-Forward Boating

• Autonomous docking systems like Volvo Penta’s Assisted Docking gained widespread adoption, making boating more accessible for newcomers.
• Stabilization tech such as Seakeeper Ride improved comfort by automatically reducing pitch and roll.
• AR navigation and integrated digital platforms became standard on mid‑sized boats.

Sustainability Took Center Stage

• Manufacturers increased use of bio‑based composites, recycled plastics, and carbon‑neutral resins.
• Solar integration became more common, especially on electric and hybrid models.
• Consumers showed stronger preference for low‑emission propulsion and eco‑friendly materials.

Changing Ownership Models

The transformative year continued as the generation gap started to shift,

• Millennials and Gen Z continued shifting toward boat clubs, charters, and fractional ownership, valuing experiences over full ownership.
• Digital platforms and virtual showrooms played a larger role in boat shopping, with half of buyers researching online before contacting a broker.

⭐ Bottom Line

Boating in 2025 blended innovation with practicality: electric propulsion surged, tech made boating easier and safer, and buyers gravitated toward used boats and shared ownership. It was a year defined by smarter boats, greener choices, and more accessible ways to get on the water.